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Advertising is closely linked to sustainability. Its purpose is to persuade consumers to buy more products. This can lead to overconsumption, health problems, and environmentally destructive consumption. However, sustainability tries to persuade those in wealthy nations to limit their rate of material and energy consumption and to avoid health problems or ingredients that may injure their bodies. Advertising has special financial incentives, especially in the U.S. where it is a tax-deductible business expense. Advertising to children is strictly regulated and, in some European nations, banned altogether. The monitoring and regulation of advertising is a crucial aspect of limiting overconsumption, consumer fraud, health protection, and protecting the environment. |
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Keywords consumerism, overconsumption, advertising messages, commercials, product packaging, ecolabels, media, commodity fetishism, children's advertising, product promotion, cigarette advertising, alcohol advertising, environmental impacts, consumer fraud, consumer safety, Federal Trade Commission, Federal Communications Commission, Children's Television Act (1990, U.S.), tax policy, independent media |
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