In this 4 minute video, Max-Neef contemplates how everything in life is a matter of choice. But all too often we give up too much in the name of efficiency. Efficiency demands that more be achieved in less time. However, Max-Neef believes we should try to rediscover the virtues of slower living. As an example he reminds us that Cologne’s cathedral took 500 years to build and still stands. In his view, it provides a fitting reminder as to what can be achieved at a leisurely, ‘inefficient’ pace.