Working on a startup project involving responsible consumption, open source knowledge dissemination,

promotion of true freedom of choice, harnessing the power of capitalism and greed to do social and environmental good, and hopefully the creation of a new economy, one in which people make their purchasing decisions based on which competing businesses they deem morally worthy of their support and thus one in which producers of goods compete for market share by adopting practices that demonstrate commitment to clean, honest business, free of waste, corruption, and exploitation.

We call it The Carrot Project, and you can find us at www.carrotproject.com.